I didn't really notice very much advertising in the lead up to MICF. The TV commercial didn't seem to appear until the Gala aired. There were ads at least weekly in The Age, but as they were the major sponsors, you might assume that the cost of this wouldn't have bumped up the costs too much (I'm sure I'm wrong on this assumption).
The street banners went up around the CBD after the Comm Games, but they are put up every year (maybe earlier in years past?).
I didn't really notice any additional forms of advertising that haven't been employed in previous years.
We at the Squirrel were previewing shows in the month leading up to it but to our readership, the impending Festival wasn't unexpected news!
Last edited by JD3000; 09-05-2006 at 07:36 PM.
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