Quote:
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Guy Dobson, group program director with Triple M owner Austereo, believes Anderson will prove "a good brand fit".
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I won't be listening to Wil's show because I completely refuse to listen to Triple M.
However, the above statement makes me want to scream. I hate hearing about the brand, the branding and who/what fits in with the brand. People are not brands. Yet, you will hear some American sportsman or reality star talking about growing their persona as a brand. It disgusts me and it is has infected Australia.
It is almost as bad as the celebrity who has his/her name trademarked. I can see trademarking your likeness, but your name?
Okay, rant over... sorry.