March to a different beat...Augie March

[(*.*)]

I noticed a lot of Augie Marching going on so I thought I'd type this article up that I found in an old edition of the Addvertiser (Thursday Oct 24th 02) when I nearly cut through it for the Foo Fighters on the back.

*thinks*

Did that sentence make any sense?


March to a different beat

Augie March wants to get one thing straight: it is an album band. "It's more the album than anything for us," says singer Glenn Richards as he promotes Augie March's latest long-player, Strange Bird.
"The one thing that I'm very aware of when it comes to marketing something like this, one thing that I really try to curb, is people doing editorials or writing things when they're trying to promote it without checking with us, because some pretty outlandisg things can be written. It's just enthusiasm, which is good, but I read things and just cringe.
"(Also) it's a really difficult thing to do, to get that idea across that you don't even worry about buying the singles; they're just there because they're a good lead-in." This time around, Augie March had the authority to suggest just that. The Melbourne outfit's debut album, Sunset Studies, was one of the most criticaally acclaimed outings of 2000, even gaing notoriety abroad without gaining an overseas release.
And with the press release accompanying the much anticipated follow-up, Strange Bird, addressed "Dear music connoisseur", Richards agrees that the band aims for a less mainstream audience.
"It could be hindrance to radio and more mainstream realms simply because you don't hear the word 'baby' too much," he says.
"You often read interviews with people who say that they added the words at the last minuts because that doesn't really matter, and that's just madness as far as I'm concerned. Listen to great rock and roll and it's as simple as can be.
"The words may appear to be simple but the way they're put together means that they infect people's minds and they don;t just disappear after a couple of listens.
"I think with both albums there wasa really good mix of incredibly simple songs--maybe not so simple lyrically, ut that's something I can address later on when I'm old and I've got the experience in my voice to say a simple thing and make it believable," explains the passionate Richards.
"the way that I got into certain bands...was by stumbling across these sort of albums which are maybe a little too dense for a Saturday-night party atmosphere, but which keep giving for along, long time."




(*.*)

[op shop girl]

note to self: go buy new Augie March album.

[barryboy]

You must buy this album, it is so beautiful. It is not as maudlin as sunset studies, but it is equally exsquisite

[op shop girl]

I have to admit, the songs played as feature album on JJJ last week weren't as good as I'd hoped, but I'm sure the album contains at least a few brilliant tracks.

In the very least, if it's like Sunset Studies, the soothing sounds help lull me to sleep, so relaxing

[sooty]

thanks for typing that up (*.*)!! i love the album! and i think they're great live! hmm, if he wasnt such a good musician, and if what he was saying wasnt true, he'd come off sounding a pretentious twat